10 Tips for better SEO

SEO or search engine optimisation is a basic tool used to make your online presence known to the world. SEO helps in increasing traffic on your website by making you rank high on search engines such as Google and Bing. However, the internet ranks sites based on relevance. SEO may target different kind of research, including image, video or local search. Following are the 10 SEO tips that would help websites in becoming successful.

Video and Text

An SEO specialist helps the websites to use keywords in their content wisely so that they occur organically and get highlighted in the search engines. Furthermore, the content should be unique, concise and understandable to the viewers and should not be overstuffed with keywords.

Exchange backlinks

Many websites try to link pages within the websites, making them irrelevant to the viewers. This would decrease the flow of viewers to the website, thus losing clients. Websites should exchange backlinks only with high ranking or relevant sites, and SEO experts can help in linking with only the relevant website, thus increasing traffic.

Name image files

Always name the images in your website correctly as they would show up in the search engine with the required text on the search result page. These images are linked to the corresponding page and with proper name they would show in the search engine. SEO experts help add alt tag and title tag in the image which would help in providing better optimisation for the search ranking.

Use short permalinks, including keywords

The permalink for your website should be concise and understandable. SEO professionals always fit the best four relevant keywords in the permalink. Incorporation of more keywords would not be shown in the permalink, thus try to avoid and keep it brief.

Use SEO themes

By using SEO themes, your website would get a better layout and design, but some themes use code for it. The more codes a website has, the less content and keywords can be found. This is because Google would go through the code to find valuable content and surpassing it, making it difficult for user to find suitable material.

Create a sitemap in XML format. 

Creating a sitemap in XML format is an easy task .Google provides numerous plugins and tools for the websites for instance website optimiser and Webmaster Central.

Highlight keywords

Always highlight headings of keywords in your article, but don’t try to be over the top. Use strong tags, this way the website would get a higher ranking in search engines and get the web traffic towards the website.

Add your posts to social networks

Try to help, share and promote other posts and links. In this way other people would help your website to get more exposure by linking your website with their pages and sharing your website’s content.

Don’t use black hat techniques or mirror html sites

The best tip for new websites to make it to the next level is to never use certain tools that go against the search engine guidelines to increase traffic for the websites. These practices by SEO experts would get websites penalised by Google. Better be safe than sorry is the new motto for SEO.

Don’t use flash

Try to avoid using flash software, as they are invisible to search engines. Always go for WordPress because it comes readily on the search engine.

Bermotech offers a one day SEO Training Course targeted at those who wish to manage their own Website SEO.